The Power of Strategic Communication in Organizational Success: Achieving Clear Messaging and Shared Understanding
Let us talk about strategic communication. This is about delivering the right message, through the right channels, and evaluating outcomes against organizational goals and objectives. Whether you partner with a Richmond public relations agency, a Virginia public relations firm, or any other communication specialist, the core purpose remains the same: clarity, alignment, and impact.The Department of Defense (DOD) Principles of Information define this practice as making available timely and accurate information to allow the public, Congress, and the news media to assess and understand the facts about national security and defense strategy (DOD Directive 5122.5, Change 1). The strategy of communication manages how to develop goals and that will influence various audiences and stakeholders to achieve state objectives. Professionals dedicated to this approach integrate theory, real-world practice, and skills training while examining communication through various skills and specialties: public relations, crisis communications, marketing, persuasion theory, advertising, and communication campaigns. This same integrated approach is used by many strategic communications agency Richmond businesses to help organizations achieve measurable results.Strategic communicators identify and address challenges and opportunities. One view of addressing challenges comes from James Goodwin in Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age. Interpersonal deception, issue acceptance, privacy and control of information, and relationship building are key challenges people face each day in their quest to communicate effectively. Conquering these challenges is important in achieving shared understanding in an interaction that flows smoothly and has feedback and adjustments in communication. These principles are core elements of work commonly handled by a media relations agency Richmond VA that focuses on crafting accurate, engaging, and trustworthy messages.Communicators must deal with key challenges that will allow successful interactions. It is good to start with dealing with interpersonal issues to enhance communication because participants may flourish or struggle with interpersonal control and may use interpersonal deception. Interpersonal control is a strategy that determines how the sender controls the receiver or how one person in an interaction controls the other. Sender and receiver roles change during communication activities and interpersonal control is a way of managing or regulating another’s thoughts, feelings, or actions (Stets 1991). When we address how people manage actual or perceived deception in face-to-face interactions, we are dealing with interpersonal deception.Interpersonal deception can occur consciously or subconsciously. Interpersonal Deception Theory states that senders try to manipulate messages to be untruthful, causing apprehension on the part of the sender due to the concern that someone may discover their false communication. At the same time, receivers try to determine the validity of the information, creating suspicion about whether the sender is being deceitful (Brown 2017). Deceptive messages have three parts: Communication done right builds social capital and lasting relationships. It allows leaders to be flexible and enables them to send the right message on the right platform at the right time.“Most importantly, carefully assess the people you share with, and then assess them again. In your social networking activities, you might use a ‘friend of a friend’ system for vetting people. If they know a member of your network that you trust and respect, then maybe you can accept connecting with them. Without that, it might not be wise to accept someone you have not met. Having said all of that, you might want to take some risks. There are just too many people involved in the social networking adventure who are too compelling to ignore, delete, refuse, or turn away from. Once the adventure has captured your full attention, push forward with privacy controls (Brown and Schario 2014).”The key to successful strategic communications is building a solid plan. A framework below. Effective strategic communications allow leaders to achieve shared understanding and consistency in operations, ensure team members understand and achieve buy-in, and enhance productivity because everyone’s effort flows in the same direction.
