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Social and CSR: Focus on Expectation, Value, and Return
PR News Online
PR News’ CSR & Green PR Guidebook, Vol. 6
Social networking is a perfect way for organizations to connect with the environment and impact social welfare, assessing the impact of corporate actions and activities on the community and its citizens. Social media platforms are the cutting-edge tools that allow organizations to have an effect in real time, while using the hottest interactive approach we know today.
I suggest a focus on the social media value proposition to help achieve the corporate citizenship that is so important in today’s public interactions. Organizations should look beyond near-term financial benefits and leverage short-term costs (either time or expenses) that promote positive social and environmental change.
Social Media and Corporate Social Responsibility-Focus on expectation, value, and return
