I just read a BroadPR LinkedIn post recommending that a proactive approach to addressing fake news and false news. The article challenges PR pros to address disinformation and misinformation in today’s communication environment.
This takes my memory all the way back to my beginnings in journalism. We were drilled on our responsibility to correct the record and verify sources. That is not always the case today. I also deal with this in teaching college courses, as I try to make sure my students can always answer the “says who” question and back it up with the relevant data.
Doc Brown