Right Fit Leading: Hybrid Approach to Social Communication

My new article, “Social Communication: Recommendations for a Hybrid Approach,” is in the International Journal of Interactive Communication Systems and Technologies (IJICST) 8(1).

ABSTRACT: Scholars continue to analyze the past, present and future of computer mediated communications (CMC) in an attempt to make sense of the pervasive social media environment in which people operate today. George Santayana said, “those who cannot remember the past are condemned to repeat it.” Social media grew, in part, out of a need to overcome communication limitations of geographical distance and time. in the process, human connection has suffered and some may even long for a way to close the geographic distance or approximate face-to-face interactions. this examination looks at hybrid approaches to social communication.

You can access the article here.