Choice refers to either getting people to select an action on their own or making a case for why they should take the path the leader or the group recommends. Effort is about how much energy a person gives to an initiative. Persistence is when people keep trying even if they don’t believe their effort and energy is enough. This is ultimately about faith. A motivational leader can inspire the kind of adrenaline in a person that allows them to move past their hesitations, find energy where there is none, and believe even if they don’t have all the reasons for that belief.
Leader communications should reinforce these concepts to motivate people.
Get Published: If you have some great ideas about leadership communication and its importance, check out the call for chapters for a new book, Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age. It’s not too late to submit a chapter, or get more information, here: Returning to Interpersonal Dialogue.
Doc Brown