Book Excerpt: Hybrid Communication and Learning Approaches
I am sharing excerpts from some of my works, including this one concerning hybrid communication and learning approaches. You can purchase relevant chapters by selecting the link “Access This Chapter” at the bottom.
Book Excerpt, Chapter 11, Page 226
Today’s scholars discuss the importance of taking a hybrid approach to social communication. This hybrid effect combines the best of face-to-face and online choices. The approach also considers various influences on communications. My research in this area suggests an approach that combines the best of face-to-face and online communication. Also, some researchers suggest that even when online is the better method, it was more effective when combined with face-to-face interactions (M. A. Brown, 2017, p. 209).
Everyone strives for the best possible message-medium fit tailored to the choice of media and type of use. This type of correct “fit” results in enhanced collaborations. Once you achieve that fit, you can focus on message, media-mix, task, online success, interaction partners, and other best practices (Bubaš, 2001).
This work addresses the continued growth of the online space. This growth allows us to work toward a hybrid approach to combining face-to-face and online activities. The approach allows us to move to a discussion of the importance of trust in effective collaborations. We build trust, in part, by overcoming and adjusting to communication barriers. Building trust this way often leads to discussions about communication success and suggests the proposed hybrid approach.
Doc Brown